How to Choose the Right Affiliate Offers to Promote

Choosing the right affiliate offers to promote can be challenging as a new affiliate. The best affiliate marketing programs for building an online income aren’t always the ones that other top affiliates promote. Furthermore, everything you need to know about starting an affiliate campaign isn’t always found on the JV page.

Put into simple terms, to earn a regular income from affiliate marketing you need to be strategic and work with high-performing marketing partners. Whether you are promoting affiliate offers on Clickbank, WarriorPlus, JVZoo or Paykickstart, you need to know what is required from you as an affiliate partner to start earning. To help you get started, read on to learn how to choose the right affiliate offers to promote.

How to Find Affiliate Offers

Many companies use affiliate networks to manage their affiliate programs. These networks aggregate offers from multiple merchants and make them available to affiliates in one place. Some popular affiliate networks include Commission Junction, ShareASale, and ClickBank.

Affiliate marketplaces make it easy to locate affiliate offers by placing many offers from different product vendors in one place. If you have already joined an affiliate marketplace such as Clickbank, the first thing you can do to find affiliate offers is to browse the website’s marketplace listings.

What to Check Before You Promote an Affiliate Offer?

Here are several things to check before you promote an affiliate offer:

1. Reputation of the product vendor

Research the product to ensure that they have a good reputation in the marketplace. Most affiliate marketplaces require sellers to maintain minimum ratings in order to continue selling on the marketplace. However, if you are planning to promote a specific affiliate offer, you need to make sure that the vendor does not have a high refund rate.

High refund rates make it more likely that the customers will refund the product, causing you to lose out on your affiliate commission when it’s reversed because of the refund. You can check the stats of an product vendor’s past product launches to determine if the refund rate is acceptable to you to consider promoting their latest launches.

2. Affiliate offer commission structure

Understand the commission structure and payment terms of the program. How much commission will you earn for each sale, and how often will you be paid? It’s also important to check if there is a minimum threshold for payouts.

While the affiliate marketplace has its own threshold for the first payout and regular payouts. Some product vendors on affiliate marketplaces, such as JVZoo may have additional payout requirements for affiliates or require affiliates to provide alternative payout details.

3. Affiliate product or service quality

Investigate the products or services that the merchant is offering. Are they relevant to your audience and niche? It’s important to promote only high-quality products that you would recommend to your audience.

4. Cookie duration

Check how long the cookie duration is, it’s the time in which an affiliate referral will be tracked. The longer the duration, the better it is for you as an affiliate, as it will give you a better chance of earning a commission even if the customer makes the purchase at a later time.

5. Affiliate tools and support

Investigate what type of affiliate tools the product vendor provides. They should also have an affiliate manager available to support you and help you with any questions or concerns. As a newbie affiliate, using proven tools provided by the affiliate manager can help you to maximize your results.

How to Find High Converting Affiliate Offers

High converting affiliate offers convert well because they provide high value to the customer. They may come with a strong guarantee, a free trial, or a demonstration that shows the customer how the product or service will benefit them.

As an affiliate, it’s your job to find them. And for your audience, high converting affiliate offers won’t always match the top 10 bestselling products of the week on the affiliate marketplace. While this is a good place to start for high converting affiliate offers, consider doing some testing of your own.

There are several key characteristics of high converting affiliate offers:

Targeted: High converting offers are targeted to a specific segment of the audience and speak directly to their needs and wants. This creates a more personalized approach, increasing the chances of conversion.
Tested: High converting affiliate offers are usually the result of A/B testing, meaning that the merchant or company behind the offer have tested different elements of the offer to optimize the conversion rate.
Scarcity: High converting affiliate offers create a sense of urgency and scarcity. For example, by offering a limited time discount, only making the product available during a one-time sale, it can make the customers more likely to take action. Pay attention to when top vendors do a product launch, especially if they do not do launches often.

These key characteristics are ones that you can measure and identify in new affiliate offers. However, in order to have these insights, you need to promote only high-quality products that you would recommend to your audience. With this, you’ll be able to develop a nearly evergreen formula for identifying great affiliate offers that convert well with your audience.

Even if the product vendors have a unique selling proposition, such as AI, web3 and other technology trends, it’s simply not enough. These days, there’s too much competition from other product vendors. There needs to be a data-driven strategy behind the product vendor’s marketing that helps make the product convert better for affiliates.

Keep in mind that affiliate offers that convert well for one affiliate may not perform as well for another. As an affiliate, it’s important to regularly track and analyze the performance of your offers, and to adjust your strategy as needed.